Изучая SEO

https://ahrefs.com/blog/learn-seo/

Understanding The Basics

The basics of SEO can be learned in just a few hours spent on the following resources. These will provide you a foundational knowledge of how search works and introduce you to the different components of SEO.

1. How Search Works — This is a short 3 min video by Matt Cutts (the former Head of WebSpam at Google). In the video, Matt talks about Google’s approach to search and how Googlebot indexes and crawls the web.

2. The Beginner’s Guide To SEO — This guide by Moz is one of the best starting points for someone brand new to SEO.

3. Search Engine Book — Read this guide right after Moz’s guide to solidify your understanding of the basic components of SEO.

4. Google Search Engine Optimization Starter Guide — This guide was written by Google and contains many SEO best practices for webmasters. You should definitely become familiar with this.