Маркетинг в Инсте Конспект
https://buffer.com/library/free-images/
Udemy courses. Visit https://www.udemy.com/topic/instagram-marketing/.
At the time of this writing there are over 140 Instagram Marketing courses on the platform. I’d encourage you to check them out.
I personally use and recommend Udemy for online courses for several reasons. First, it is the go-to learning platform for over 25 million students and 30,000 instructors. Second, courses are affordable and frequently on sale. Don’t get ripped off by online charlatans pitching you expensive Instagram training, go to Udemy instead. Third, the courses are rated and reviewed, so you can see honest, unbiased feedback from actual students. In this way, instructors’ courses are in a gladiator ring and the strong rise to the top. Fourth, courses are frequently updated and/or replaced by newer, better alternatives.
Total side note, I’m honored to be one of Udemy’s most popular E-commerce Instructors. You can check out all my courses at https://www.udemy.com/user/jasonmiles3/.
Events to Attend Attending social media conferences is a fantastic way to network, get training, and have a good time, too.
They can also be a great way to learn about new industry trends. Look into: Social Media Marketing World, https://www.socialmediaexaminer.com/smmworld/.
The biggest event of its kind with 7,000 attendees annually. SMMW is a powerful annual event. Social Media Camp, https://socialmediacamp.ca.
Canada’s largest social media conference, and located in the cutest city on the west coast, Victoria BC, Social Media Camp is a fun conference. I’ve been honored to speak at it several times, and it’s always fun. Social Media Strategies Summit, https://socialmediastrategiessummit.com. Content Marketing World, www.contentmarketingworld.com. American Marketing Association, www.ama.org/events- training/Conferences.Create Your Own Mastermind Group If you can’t find a coach you like, then find a friend who is also trying to master Instagram and begin working with him or her. Create your own Instagram marketing mastermind group. Use this book as a resource, and check out my other books, Pinterest Power and YouTube Marketing Power. Regardless of whether you’re just starting out or you have a huge Instagram following, gathering a peer group will give you fresh ideas and help you clarify and strengthen your Instagram marketing work.
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Terrific Blogs to Consider Many readers will be familiar with these, but let me mention a few blogs that I’ve personally found to be very helpful. They regularly publish articles, special reports, and downloadable training content on Instagram and related topics. I’dencourage you to check them out.
Social Media Examiner, https://www.socialmediaexaminer.com
Influencer Marketing Hub, www.influencermarketinghub.com.
In addition to solid blog articles, this site has a really nice collection of resources including:
• Instagram Hashtag Generator
• Fake Followers Spotter Tool
• Sponsored Post Calculator
• Micro Influencers vs. Celebrities Comparison tool
Buffer’s Social Blog, https://blog.bufferapp.com
Tomoson, https://blog.tomoson.com
Marketing Land, www.marketingland.com
Sprout Social, www.sproutsocial.com
Marketing Tech Blog, https://martech.zone
Hub Spot, https://blog.hubspot.com
Tech Crunch, https://techcrunch.com/social/
Sue B. Zimmerman, https://suebzimmerman.com
Later, https://later.com/blog/
Hootsuite, https://hootsuite.com/instagram
Neil Patel, www.neilpatel.com
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SNAPSHOT 1. Third-party apps and websites can substantially improve yourInstagram work. 2. Use them to effectively edit your images, manage your account, and integrate Instagram into your website and Facebook account. 3. Consider creating a collection of physical products based on your Instagram work for profit and customer cultivation purposes. 4. Use Google Analytics as the backbone of your Instagram analysis to determine the economic value of your Instagram work.
Current Advertising Resources
I’d recommend following these proven leaders:
Digital Marketer, www.digitalmarketer.com
Adweek, www.adweek.com
AdAge, www.adage.com
Social Media Examiner blog and podcast, www.socialmediaexaminer.com
MarketingProfs blog, www.marketingprofs.com
Neilpatel.com
HubSpot blog, https://blog.hubspot.com
Shareaholic blog, https://blog.shareaholic.com
Marketing School Podcast with Neil Patel and Eric Siu, on iTunes. Conversioncast Podcast, on iTunes Smart Passive Income with Pat Flynn, on iTunes Perpetual Traffic Podcast, on iTunes Call to Action Podcast, on iTunes Social Pros Podcast, on iTunes
Classic Advertising Resources Some of the books you’ll want to add to your library and study include: Eugene Schwartz, Breakthrough Advertising David Ogilvy, Ogilvy on AdvertisingClaude Hopkins, Scientific Advertising Gary Halbert, The Boron Letters John Caples, Tested Advertising Methods Robert Collier, The Robert Collier Letter Book Joseph Sugarman, The Adweek Copywriting Handbook
Google Analytics Your Google Analytics (GA) account, if connected to your website, can provide a very solid collection of data points related to mobile traffic and visitors from Instagram. Answer questions such as, How many people come from Instagram to your website in a specific time period. What they do in terms of pageviews, time on site, bounces, conversions. How this compares to traffic from other sources such as Facebook and Pinterest. The percentage of Instagram users visiting the website version of your Instagram versus the mobile version. The conversion path they take to purchase an item. The number of visits it takes before they convert to a customer. The value of their transactions. The percentage that use Windows, iOS, or another operating system. Gender, age range, city, and continent. The data is almost endless. The most important questions include whether your Instagram visitors are converting into customers—and at what rate compared to other social sites. This will give you a good guide to understanding how to invest in the platform.
Photo Editing Apps You can edit your images right on your smartphone with a nice collection of photo editing apps. If you want to ensure that your images look just right, then use one of these apps to check them and then upload them to Instagram. Adobe Photoshop Express, search in the App Store. If you love Photoshop or Photoshop Elements, then you’ll appreciate the Photoshop Express app. Not only is this app loaded with useful features, but it’s free!Diptic, search in the App Store. Using this collage-style photo editing tool, you can include multiple images in one Instagram photo.
Hashtag and Follower Management Utilities If you want to speed up your Instagram work, then consider utilities that help you manage the most time-consuming aspects of the site: the hashtag process and the follower management process. Fortunately there are sites that help you with both these issues. Consider these options: Instatag, search in the App Store. Wondering how to quickly manage hashtags so the process of adding them to photos is not slow and cumbersome? Instatag is a hashtag management tool. It is a quick way to tag your Instagram photos with the most popular and relevant hashtags. InstaFollow, search in the App Store. This follower management tool lets you see who is following you, who you follow that is not following you, and who is following you that you are not following. You can quickly unfollow people with this tool if you find that they are not following you. Picodash, www.picodash.com. Converts your Instagram data to spreadsheets for easy analysis.
Video Editing Utilities If you want to expand your video work, consider these options: Quik by GoPro, search in the App store. InShot Video Editor, search in the App store. Hyperlapse from Instagram, search in the App store. Hyperlapse allows you to take time-lapse videos (even while you’re in motion). The built-in stabilization technology produces amazing results. Boomerang from Instagram, search in the App store. Boomerang allows you to create mini videos that loop back and forth. Crop Video Square Editor, search in the App store. Allows you to crop videos or photos to square.
Photo Management Utilities If you’re worried that you might lose track of all your amazing Instagram images and you want a tool to quickly export them to your desktop, then you’re in luck. Consider these options: Hootsuite Enhance, search in the App Store. Allows you to create photo content that is ready to be shared across multiple platforms. Snapseed, search in the App store. A complete photo editor. Layout, search in the App store. Priime, search in the App store.
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Business Account Management Tools A growing industry of tools and service providers are growing up around the idea of Instagram business account management. They provide a range of services. Check these out: Buffer, https://buffer.com/. Manage your social media marketing via scheduling posts, analyzing performance, and managing all your accounts together. Hootsuite, https://hootsuite.com/. Manage all your social media in one place. Sendible, https://www.sendible.com/. Unify your social inbox, schedule, and manage content. Later, https://later.com/. Visually plan and schedule your posts. Tailwind, https://www.tailwindapp.com/. A full suite of Instagram and Pinterest utilities including smart scheduler. Iconosquare, https://pro.iconosquare.com/. Industry leading analytics to grow your Instagram and Facebook accounts. Sprout Social, https://sproutsocial.com/. Sprout Social offers a full range of management tools. Crowdfire, search in the App Store. With this app you can delete ghost followers, accounts that are bots, which helps improve engagement analytics. Linktree, https://linktr.ee/. Make your Instagram bio link do more. LNK Bio, www.lnk.bio. Tap Bio, www.tap.bio. Command app, search in the App Store. Gives you the tools to optimize, grow, and monetize your Instagram profile. Gramblr, www.gramblr.com. Gramblr is a desktop application that allows you to upload pictures or videos on Instagram. There is both a Windows and a Mac version. It features a similar upload wizard—so that you don’t need a smartphone! Flume app, www.flumeapp.com. With Flume Pro you can upload photosand videos to your Instagram account directly from your Mac. INK361, https://ink361.com. Providing insights for marketers, analysts, and brand leaders to grow engagement with their audience on Instagram. HypeAuditor, www.hypeauditor.com. Evaluate your own and other people’s Instagram followers quality score and a nice range of account- related metrics. One report is available for free, then they request you pay a small amount for more. Turn Instagram Images into Physical Products There is a growing collection of apps and services that will turn your Instagram images into physical products. This means that your Instagram work can transcend being a social media tool and can actually be used as a physical product with your customers and prospects. What can you do with the help of these apps? Consider the following: Shutterfly, www.shutterfly.com/print-your-instagram-images. Make prints and other products from your Instagram photos. Canvaspop, www.canvaspop.com/options/print-instagram-photos/. Make prints from your Instagram photos. Blurb, www.blurb.com/instagram-facebook-books. Make books from your Instagram photos. Luster, https://luster.cc/printers/. Large-scale hashtag mosaics and printers. Greetabl, https://greetabl.com. Get greeting cards from your Instagram photos. Artifact Uprising, www.artifactuprising.com/. Make prints and other products from your Instagram photos. Instagoodies, http://instagoodies.com/. Make stickers from your Instagram photos. Chat Books, https://chatbooks.com/. Make books from your Instagram photos. Fox Print, https://www.foxprint.com/. Make books, prints, magnets, andcards from your Instagram photos. Sincerely, https://sincerely.com/postagram. Make a card from your Instagram photo and send it to anyone. Stitcha, https://stitchta.com/. Create pillows and bags from your Instagram photos.
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SNAPSHOT
1. Influencer marketing is a historic shift in advertising spending.
2. Becoming an influencer is a new and exciting career path.
3. Evaluate whether adding another revenue stream makes sense in your business and learn from veteran influencers.
4. Find your voice and create a fun and engaging conversational style with your audience.
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Use a marketplace. A growing number of influencer agencies have created proprietary platforms where influencers register, explain who they are, and prepare for your exciting contact. Then marketers can join to find influencers, organize details, and manage the process. Think of eharmony, but for influencers and marketers. The catch? The agencies don’t generally give the marketers access for free. They sell it to you. Time will tell which of the marketplaces win over time, but here is a partial list to start with: Tomoson: www.tomoson.com TapInfluence (part of Izea): https://www.tapinfluence.com AspireIQ (formerly Revfluence): www.aspireiq.com NeoReach: www.neoreach.com Mavrck: www.mavrck.co Upfluence: www.upfluence.com Izea: www.izea.comHYPR Brands: www.hyprbrands.com Julius Works: www.juliusworks.com True North Social: www.truenorthsocial.com Viral Nation: www.viralnation.com Lumanu: www.lumanu.com Popular Chips: www.popularchips.com Traackr: www.traackr.com
You can use it to do a head-to-head comparison of any two Instagram accounts. Check it out at https://influencermarketinghub.com/micro-influencers- vs-celebrities/#
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SNAPSHOT 1. Consider using agency help. 2. Be sure you’re a good client. 3. Understand the pricing models that agencies use.
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SNAPSHOT 1. Instagram ads are easy to use and should be tested. 2. Use the Instagram app directly or the Facebook Ads Manager to create ads. 3. Test small and scale up if the return on investment justifies it.
There are a huge number of Instagram advertising articles, tutorials, and walk- throughs online. Some of my favorite content can be found at the following websites:
1. https://business.instagram.com/advertising/
2. https://adespresso.com/blog/
4. https://marketingland.com/library/channel/social-media-marketing
5. https://www.socialmediaexaminer.com/tag/instagram/
7. https://sproutsocial.com/integrations/instagram/
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Viewing Results of All Your Ads If you’d like to see all the ads you’ve created—so you can evaluate how they’ve performed compared to each other, you can look in your Insights area. You access that via your Profile. Simply tap the links in the top right corner. Within the Insights area, click under the Content section, then scroll to the Promotions section and sort by the “See All” option.
There are several types of predefined calls to action on Instagram ads. Depending on the ad you choose, they might include:
1. Visit profile. This sends people to your profile, where ideally, they’ll follow you, and the content of your bio and website link will compel them to learn more about you.
2. Visit a business address. For ads where learning the local address is most appropriate.
3. Phone number. For ads where a direct phone call is the most logical call to action.
4. Learn more. The call to action related to going deeper with educational content.
5. Shop now. The call to action related to purchasing a product.
6. Watch more. The call to action to see the longer form of a video.
7. Contact us. The call to action for direct conversations.
8. Book now. The call to action for calendaring- or scheduling- based marketing efforts.
9. Sign up. The call to action for class- or event-based marketing.
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You can see Instagram’s advertising information at https://business.instagram.com/advertising/.
Scatter lots of seeds—and water the ones that grow. Most ads fail—and they fail for reasons you won’t understand. It’s frequently a mystery. So run lots of ads using a very small budget for each, maybe just $5. Then evaluate the result, and if it merits it, add more money. If not, kill it. The bigger your ad budget, the more small ads you have to set up and test.
Remember—it’s a money pit with no bottom. You can waste a lot of money really fast using online advertising. Ads are literally a money pit with no bottom. In response, some people waste money on bad ads that should be shut off faster, while others refuse to spend enough money to test things properly. Both are mistakes. The remedy is to have a daily, weekly, and monthly budget and spend it as wisely as possible. At a minimum, if you’re paying attention, you’ll be learning things as you go.
You probably suck at setting up ads. I do. One time an “ad specialist”
from Google called and offered me his help because he had seen I was
spending a fair amount on Google AdWords. We got on a video call and
he walked me through setting up an ad that he said would probably
perform well. It did. A week later I was thrilled. But I could never
replicate his results on my own.
Don’t burn money on dumb goals. Do you know how much money has been spent by people trying to get followers on Facebook, only to realize later that Facebook changed the game and followers don’t even see their organically shared content? The value of that advertising diminished quickly over time. But learning how to put people onto your email list or make a sale, those are goals worth spending money on
Cars go faster if you keep pressing the gas pedal down. Over time, it’s easy to create a mental and emotional cap on your ad spending, kind of like a self-imposed speed limit. This happens even while your top line revenue grows. It’s emotional, not logical. So, set an advertising budget rule, like 9 percent of your top line revenue will be spent on advertising. Stick to that percentage as you scale over the years..
Think long-term—sometimes it’s wise to lose money on ads. If you can
afford to acquire a customer at a loss because you know your long-term
customer value (LTCV) is going to make it a winning idea over time, do it
as much as you can afford. Don’t guess at this stuff, that’s gambling.
Know your numbers. The bigger and better your back-end marketing, the
more you can ramp up acquisition at a loss. If you don’t know your LTCV,
or have only one product, then don’t play this game. But the more money
you can make from people, and the faster you can make it, the more you
can spend on acquiring customers. Keep one eye on your cash flow and
the other on the longer-term horizon.
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SNAPSHOT 1. Learn to use the AIDA model on Instagram to instill a sense of enthusiasm for your products. 2. Master the creative use of user generated content (UGC) on Instagram. 3. Add UGC to your site and use it effectively to encourage purchasing.
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SNAPSHOT 1. Instagram enables direct selling in several ways. 2. Start with a powerful image and define the message to complement it. 3. The message must be simple and direct. 4. Use the link in your bio to expand your selling options.
Linktree: www.linktr.ee LNK.Bio: www.lnk.bio Tap Bio: www.tap.bio
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SNAPSHOT 1. You can use the power of free on Instagram to build your brand. 2. Set a date to launch a contest on Instagram and see how it resonates with your target market. 3. Create a helpful free product and begin advertising it on Instagram. 4. Get the free three-hour Social Contests Training in the Expansion Pack at www.winning.online.
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SNAPSHOT 1. Learn to identify the common buying triggers and weave them into your work. If you do it well, people will be upbeat and enthusiastic about your efforts. 2. Practice using them in your posts. 3. Learn to identify your own emotional resistance to using selling triggers. 4. The easiest way to get an enthusiastic response to your use of emotional buying triggers is to have followers that are raving fans. Take the time to build your followers strategically so it’s not an uphill battle.
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POWER TIP The best communicators in your industry or niche are undoubtedly good at shaping people’s emotional responses—from telling stories, to remembering people’s names, to using humor. They engage people emotionally and shape their responses.
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Love. On Instagram, “Love” is a common reply to an image. The message is clear, isn’t it? No other information is required. As marketers, we should strive to provide our followers with product images they can love. And if we’re service providers, we need to consider how to share a message or concept that people will love. Of course, there is only one thing better than “Love,” and that’s “Love, Love, Love,” which also seems to be a common response. People love places, food, clothing, puppies, and products. They love things they once had long ago, things they have right now, and things they want to get in the future. People are constantly loving something. Of course, the use of the heart emoji stands out nicely in comments. Desire. Desire comes in many shapes and sizes. People have a deep desire to own things, to meet someone they find attractive, or to be noticed. Part of the sales process is instilling a sense of desire in a prospect, then building that to a higher level, and then helping the person find fulfillment by purchasing the item. We’ll demonstrate how to use this trigger in an in- depth way in Step 13.
Involvement or ownership. For most brands, the goal of customer engagement is to build a following of strong advocates who feel a personal involvement in and even ownership of the brand’s success. These insiders feel so connected that they have adopted the goal of ensuring your brand is shared far and wide. By using Instagram to give a behind-the- scenes view, you have an opportunity to build a deeper level of involvement.Justifying the purchase. People need to rationalize a buying decision. People need to have an excuse in order to feel okay about what they’ve done. The excuse can come in many forms. A 24-hour sale provides an excuse. A coupon provides an excuse. A buy one, get one free (BOGO) offer provides an excuse. A beautiful image of your product provides an excuse for them to like it and share it. Building in a justification that gives prospective buyers an excuse is smart marketing, and it can certainly be done on Instagram. Desire to belong. For many smaller brands that create a sense of community, the desire to belong can be a powerful emotional trigger. People don’t want to feel like they are missing a good party or being left out. Instagram provides a perfect platform to create a sense of belonging and participation. Desire to collect. Many people collect experiences. As an Instagram user, that is one of the primary activities you’ll see being lived out. People collect travel experiences, exotic food experiences, hobby-related experiences, and friendships. People even work to collect followers on Instagram. Is there a way you can help your followers collect things?
Curiosity. One of the strongest emotional triggers for Internet or direct response purchasing is the concept of curiosity. People want to know what the product is like, and they cannot experience it unless they order it. While in a retail environment a product can be picked up, tried on, and felt, in a virtual environment the only solution for strong curiosity is to order the item. Your images can either satisfy people’s curiosity or fuel it. Present your items in a way that enhances the mystery and allure instead of squelching it. For example, product images that are zoomed in provide incredible detail, and people immediately think, I wonder what that fabric feels like? Good product photography raises more questions than it answers. Storytelling. The opportunity to reveal a story and include people in a journey is a strong emotional trigger that is available for marketers using Instagram. Do you have a story to tell about your product or service? Can images or videos on Instagram and the associated messages help position your story as intriguing, captivating, and fun?
Greed. What motivates people to hunt for bargains and to swoop in quickly when they see a special deal? Greed is commonly the answer.Greed plays a big part in motivating people to act. Greed motivates people to enter contests, to show up early for a grand opening, and to stay up all night outside a store before a product launch. Urgency. Having a limited time to respond to an offer creates a sense of urgency. It is one of the best sales tools available. As a marketer, you can introduce a sense of urgency as you create display ads, or you can do it simply by explaining the details of a sale in an Instagram caption. Instant gratification. Retailers know that the impulse purchase is a key part of their sales opportunity. People want something immediately, and when they are in a buying mood, there is no stopping them. Instant gratification can certainly play a key role in driving consumer behavior on Instagram too. When a new product is launched, the buying mode sweeps over prospects, and they jump into action.
Exclusivity. When something is rare, people inevitably want it more than when it is not. Featuring the rarity or uniqueness of an item tells people that if they want it, they are going to have to act quickly and not delay. They will feel a rush of pride for owning something that is uncommon. Many companies use this strategy intensively as they market items in limited edition sets, for a limited time, or as one-of-a-kind items.
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SNAPSHOT
1. Copywriting can play a key part in your Instagram marketing work.
2. Evaluate how you can use the on-image and off-image areas to include your messages.
3. The goal of all good copywriting is to get the prospect to take the next logical step.
4. Avoid destructive myths about marketing on Instagram and learn to apply the principles of master copywriters like Joe Sugarman.
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Color Cap, for example, allows you to add text of various colors to an image. There are many other options.
Photoshop Elements. For more complex use of messages on images, you can use Photoshop Elements for the desktop.
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The sage of social and founder of Vayner Media, Gary Vaynerchuk, has a how-to guide for creating content that he generously shares on his Instagram profile, @garyvee. I’d encourage you to watch the entire presentation. We’d all be wise to listen and learn from him. With over 3.9 million Instagram followers, he is the authority on the subject. You can also view the full 86-slide deck at https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659. His model, in summary, includes the following elements:
1. Pillar content. One piece of “pillar content” shared each day. This might be a keynote address, a documentary his team makes about his day, a video recording of his Q&A show, or a podcast he’s done, etc.
2. Micro content. His team repurposes the content into short-form pieces, (memes, GIFs, quotes, stories, etc.). They take the highlights or best moments and will create up to 30 smaller content pieces a day. They focus on moments that they think will resonate well with his audience.
3. Broad distribution. The short-form pieces are distributed across a wide range of social media platforms, each tailor- made for their ideal platformformat. Images with quotes for Instagram, 15-second clips for Instagram Stories, longer content for IGTV, and a nice collection of other micro pieces for sites like Facebook, LinkedIn, Twitter, Quora, YouTube, Snapchat, etc. They include images, video, and articles. They are designed to lead people to the pillar content and generate viewership, readership, and listenership.
4. Listen to your audience. His team watches for audience feedback, collects insights, and then adapts the micro content further based on audience engagement. 5. Publish second round of micro content. After creating revised micro content, they modify it further and distribute the newly revised pieces broadly on all the social platforms mentioned in step 3. In his presentation, Gary demonstrates how one long-form content piece, a keynote address, resulted in 35 million views across 20 different platforms.
Even if you can’t reproduce his method in its entirety given your time and team constraints, it’s a great explanation of how a top content producer creates a huge impact, and serves as a great model. In the next chapter, we’ll look at how you can begin to actively engage with your ideal tribe members. But remember, it all starts with a powerful profile and a targeted content strategy. If you don’t have these basic marketing strategies well designed, nothing else matters.
SNAPSHOT
1. Use the Powerful Profile Checklist to create a professional profile that serves as your Instagram home page.
2. Develop your content strategy to consistently produce content your tribe will love.
3. Consider using the GaryVee Content Machine Method.
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Tools to Stich Together Your Story Highlights One nice workaround people are using effectively is to take longer videos, use an app called Cutstory (there are others such as Continual App or Storeo) to effectively cut your video into 15-second clips, then upload them sequentially as Story content, then save them as Story Highlights.
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Photo Styles
1. Create a grid layout. For a creative photo option that allows you to design the overall look of your Instagram feed, check out the Preview app at https://thepreviewapp.com. This is particularly interesting for fashion or beauty Instagrammers.
2. Motivational or inspirational quotes. These are a mainstay on Instagram business accounts for three simple reasons—they give something of value to the reader, they are easy to make, and they are nearly limitless in supply. When you are wondering which would be better to post—a selfie or an inspirational quote—well, you know the answer. Consider using the following free tools to make the magic happen. Quotes from www.brainyquotes.com, free high-resolution professional images from burst.shopify.com, and nice font and layout options from www.canva.com. This trifecta will have you creating inspirational quotes like a machine!
Shoppable Posts. If you’re a retailer of physical products, then this is a
must. These are done as photos in the feed. More on this in Step 12.
User generated content. If you have fans or followers that share
something that has merit for broader distribution, ask them if you can use
it.
Product photography. Don’t forget to show images of your products, but
keep it interesting. The flat lay style, where images are shot from directly
overhead in a creative way, is most popular. But you can also show
“lifestyle” photos where your products are in use.
Ad-like images. Need to widely distribute a coupon code? Create
something that looks like an ad. We’ll dive into this method more deeply
in Step 12.
Giveaways and contests. Contests are a great way to move people to
action. We’ll share more on this in Step 11.
“We’re hiring” posts. Have an open spot on your team? Sharing about it
on Instagram leverages your fans and followers and also let’s them know
you’re growing!
Throwback images. The Instagram tradition is to share a throwbackimage every Thursday using the hashtag #tbt. Be creative and find ways to
educate your customers about your company!
Throwback images. The Instagram tradition is to share a throwbackimage every Thursday using the hashtag #tbt. Be creative and find ways to
educate your customers about your company!
Using Creative Commons content. In an upcoming chapter, we’ll
discuss the proper use of user generated content, or UGC—that is, images
that your fans or followers created. We’ll also talk about the ethical way to
repost other people’s content when that makes sense to do. But a third
option is to use what is known as Creative Commons licensed content.
This is possible because there is a category of Creative Commons for commercial use of the content. Frequently, the photographers involved will ask for attribution, which means you give appropriate credit to the photographer when you post it. Fair enough! These images are great for using under quotes, or simply as stand-alone images if they align with your content themes. You can find high-quality Creative Commons content on numerous sites. I like Flickr, www.flickr.com (see Figure 6.5).
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Feed a single photo (the oldest part of the matrix)
Feed multiple photos in one post
Feed video (up to 60 seconds) Instagram story photo(s) (exists for only 24 hours)
Instagram story boomerang video (1 second) (exists for only 24 hours)
Instagram story video (up to 15 seconds) (exists for only 24 hours)
Instagram Story Highlight (preserves story content and strings it together)
IGTV (up to 10 minutes for most accounts, up to an hour for larger accounts)
Keep going deeper until you have a content strategy for each publishing option on Instagram.
The better your content is aligned with your themes and resonates with your audience, the stronger your marketing becomes.
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1) Определить цель в инсте: то ли это узнаваемость бренда, то ли это
Do you want to gain followers and then decide what strategy to go after?
Краткий план видео, может кому-либо понадобится: 1) Продающее оформление 1. Шапка профиля 2. Общий стиль ленты 3. Описание
2) Точки захвата 1. Призыв к действию в описании профиля 2. Кнопка позвонить 3. Призыва к действию в постах
3) Личный бренд 1. Внимание вокруг продукта важнее качества 2. Лицо проекта + трафик
4) АнтиАвито 1. Работа через контент маркетинг (первостепенная цель продавать, массово) 2. Попытаться подружиться, а не втюхать товар 3. Делиться своим опытом/мнением, дабы получить узнаваемость и придать ценность своему контенту
5) Отзывы клиентов 1. Фото клиента с его отзывом 2. Скрин из мессенджера в сторис 3. видео-отзывы
6) Тексты под постами 1. Выделение заголовка 2. Деление на абзацы 3. Призыв к действию 4. Продающая структура
7) Постоянное наличие нового трафика 1. Внимание на себя может быть лУчшим двигателем прогресса, нежели качество продукта 2. таргетированная реклама 3. реклама у блогеров 4. Ретаргетинг
8) Скрипты продаж и обработка заявок 1. Отвечать в течении 20-30 минут 2. Продумать и подготовить план диалога с клиентом 3. Сохранять логины людей, что проявили интерес
9) Коммуникация с людьми и сообщество в профиле 1. Прямая реклама дорожает каждый день 2. А создание сообщества вокруг своего проекта - огромная услуга себе в будущем
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